{"id":5756,"date":"2014-03-24T16:52:08","date_gmt":"2014-03-24T15:52:08","guid":{"rendered":"https:\/\/euroalter.local\/?p=5756"},"modified":"2014-03-24T16:52:08","modified_gmt":"2014-03-24T15:52:08","slug":"what-the-jarrow-march-can-teach-us-about-social-innovation","status":"publish","type":"post","link":"https:\/\/euroalter.com\/it\/what-the-jarrow-march-can-teach-us-about-social-innovation\/","title":{"rendered":"What the Jarrow march can teach us about social innovation"},"content":{"rendered":"

First published in\u00a0New Start Magazine<\/a>.<\/p>\n

During the Great Depression, 200 marchers from a small northern town called Jarrow marched all the way to London in protest against unemployment in their community and for others in a similar situation across the UK.<\/p>\n

The marchers had no resources, but were offered support by the public on their journey. Wherever the marchers stopped for the night, local people gave them shelter and food.<\/p>\n

Almost 80 years later, we find ourselves in a similar economic situation. Like the Jarrow marchers, many young people also feel that their voices aren\u2019t being heard and their needs aren\u2019t being met, around 78% according to a\u00a0recent poll<\/a>.<\/p>\n

This isn\u2019t just an issue for politicians, it\u2019s an issue for charities and businesses too, who need to understand how to meet their customers\u2019 needs.<\/p>\n

To address this issue, social entrepreneurs are using travel to uncover the needs and innovations that go under the radar.<\/p>\n

1. Walk a mile in the shoes of the people you serve\u00a0<\/strong><\/p>\n

Social enterprises and charities use various methods to understand how their service users are experiencing the crisis. How about letting service users take the lead and show you how they live, not just through consultations or workshops, but by walking a mile in their shoes?<\/p>\n

Founded by an informal volunteer network, homeless guides at\u00a0Unseen Tours<\/a>\u00a0take people through their experience of living on the streets, helping people rediscover the nooks and crannies of London through the eyes of those who know it best.
\n
\nSocial Safari<\/a>\u00a0in Amsterdam combines a\u00a0method<\/a>\u00a0used in developing countries with those used in hack days. People from across the world are given a challenge to go around the local neighbourhood to uncover the issues it faces and work to hack solutions to address them.<\/p>\n

2. Discover how people from other backgrounds are solving problems<\/strong><\/p>\n

The world of social entrepreneurship is peppered with travelling references from \u2018camps\u2019 to \u2019roundabouts\u2019. When entrepreneurs go on accelerators, they describe \u2018going on a journey\u2019 with fellow innovators to discover and test the limits of both their ideas and their drive.<\/p>\n

What about if you went on an actual journey to discover social innovations being developed in environments as different as inner city neighbourhoods as isolated villages?<\/p>\n

Progetto Pionieri,<\/a>\u00a0Millennial Trains<\/a>\u00a0or\u00a0Start Up Bus Europe<\/a>\u00a0all combine the spirit of adventure of Jack Kerouac and Steve Jobs, recruiting people who want to develop projects with the communities they meet and want to learn from those they\u2019re travelling with.<\/p>\n

Spoken word artist Suli Breaks is going on a trip around the world in 80 days to meet people who are making change happen to challenge young people to follow their passion.<\/p>\n

3. Help people tell their story in their own way\u00a0<\/strong><\/p>\n

At European Alternatives, we develop creative activities to help people imagine connect on issues across borders. People may have come to our\u00a0Transeuropa Festivals<\/a>\u00a0taking place across Europe. They may have helped\u00a0design scenarios<\/a>\u00a0for the future, played our urban games or even been a human book in our living libraries.<\/p>\n

This time, we want to come to them. About 30 young people will travel in caravans in six zones across Europe to uncover how people are coping with the crisis. Travelling through different environments \u2013 from coastal resorts to inner city neighbourhoods via mountain villages \u2013 our caravans want to discover how people are creating new ways of living.<\/p>\n

We will meet people who feel their needs aren\u2019t being voiced in the public sphere and are using creative techniques to tackle social, economic and environmental issues. Working with filmmakers, designers, social reporters & community researchers, we will use a variety of methods to tell the stories of the people and initiatives we discover \u2013 from fly-on-the-wall documentaries to live illustrations via urban games.<\/p>\n

In the meantime, we want you to tell us what groups we should meet on our journey and how you\u2019d like to get involved in putting the spotlight on the issues that aren\u2019t being voiced.<\/p>\n

From the Jarrow March to Jack Kerouac, travelling has always surfaced voices that weren\u2019t being heard and uncovered new ways of solving problems. It\u2019s a method that\u2019s always been used in developing countries, it\u2019s an effective tool social enterprises & charities can use to better understand the people they serve.<\/p>\n","protected":false},"excerpt":{"rendered":"

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