{"id":1823,"date":"2013-01-09T18:53:40","date_gmt":"2013-01-09T17:53:40","guid":{"rendered":"https:\/\/euroalter.local\/news\/call-for-expression-of-interest-integrated-communication-agency\/"},"modified":"2013-01-09T18:53:40","modified_gmt":"2013-01-09T17:53:40","slug":"call-for-expression-of-interest-integrated-communication-agency","status":"publish","type":"post","link":"https:\/\/euroalter.com\/it\/call-for-expression-of-interest-integrated-communication-agency\/","title":{"rendered":"Call for Expression of Interest: Integrated Communication Agency"},"content":{"rendered":"<h2> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Background<\/span><\/span><\/h2>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">European Alternatives is a transnational citizens&rsquo; organisation active throughout Europe to promote democracy, equality and culture beyond the nation state.<\/p>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg\" style=\"width: 158px; height: 209px; margin: 8px; float: left;\" \/>European Alternatives, together with the <a href=\"http:\/\/www.alliance-journalistes.net\">Alliance Internationale de Journalistes<\/a>, has launched a European Citizens Initiative (ECI) on media pluralism. The <a href=\"http:\/\/ec.europa.eu\/citizens-initiative\/public\/welcome\">ECI<\/a> is a new tool of transnational participatory democracy allowing a group of citizens from at least seven member states to present a legislative proposal directly to the European Commission by gathering the support of 1 million signatures online or offline.<br \/> Our ECI demands an EU Directive on Media Pluralism to safeguard the right to a free and pluralistic information throughout Europe. The transnational campaign will start at the beginning of 2013 and\u00a0 finish in November 2013. It will take place throughout Europe, with a focus on <strong>*Italy<\/strong>, <strong>France<\/strong>, the <strong>UK<\/strong>, <strong>Hungary<\/strong>, <strong>Bulgaria<\/strong>, <strong>Romania<\/strong>, the <strong>Netherlands<\/strong>, <strong>Belgium<\/strong>, <strong>Poland<\/strong>, <strong>Spain<\/strong>, <strong>Austria<\/strong>, and <strong>Germany<\/strong>.<\/p>\n<p> This campaign will be conducted through the participation of a wide number of partners in all participating member states, ranging from NGOs to professional bodies, from citizens&rsquo; groups to the media, often gathered in country committees.\u00a0<br \/> We are looking for an integrated communication agency to lead the definition, design, and implementation of a comprehensive, online-and-offline, transnational communication campaign to help us achieve the required 1-million signatures to make the campaign a success.<\/span><\/span> <\/p>\n<h3> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Basic roles<\/span><\/span><\/h3>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">The agency would be expected to perform one or both of the following (2) elements &ndash; with a budget that is calculated according to the scope of work.\u00a0 To be clear, we invite submissions from agencies interested in <ins>one or both<\/ins> of these elements.<\/p>\n<p> <ins><strong>Element (1) &ndash; Design and Online Tool Development<\/strong><\/ins><\/span><\/span> <\/p>\n<ul>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Design and implement a visual identity for the campaign including the primary website, subsidiary websites of the country teams, print materials, and social media properties;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Design and implement online tools to support the campaign, including web video, podcasts, social media integration, as well as the infrastructure for mass email distribution to update citizens participating in the campaign;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Restructure and refine the website as necessary and improve its effectiveness as the campaign&rsquo;s online hub (WordPress platform).<\/span><\/span><\/li>\n<\/ul>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\"><strong><ins>Element (2) &ndash; Campaign Strategy and Communications<\/ins><\/strong><\/span><\/span> <\/p>\n<ul>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Define, in cooperation with ECI staff and country teams, an integrated communication strategy. Particular emphasis will be placed on: a) the development of high-impact, coordinated strategies for both online and offline campaigning (with a focus on web-based resources); b) a comprehensive social media strategy; c) the framework for an outreach strategy segmented to the different national contexts, linking the campaign&rsquo;s message with trending current-affairs topics in the different European local and national public spheres;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Develop a plan to support and empower the ECI&rsquo;s wide network of country teams and individual activists, coordinating with them to take ownership of local communications operations and relay central communication messages in their local language \/ context;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Help organise and run communication training workshops with selected country teams members.<\/span><\/span><\/li>\n<\/ul>\n<h2> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Transnational Dimension<\/span><\/span><\/h2>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">European Alternatives is a transnational actor active throughout Europe and operating in a multiplicity of languages. The ECI campaign will be conducted at the transnational level with a focus on nine European member states. While we recognise that no agency or expert will be able to master a majority of European languages, we are looking for an agency or expert capable of speaking multiple languages fluently, understanding the European political context, and adjusting communication messages to national specificities.<br \/> Because this transnational dimension is so essential, we would like to receive expressions of interest from communication companies with (at least) one major office or affiliates based in one of the ECI participating countries (listed above<strong>*<\/strong>).<\/span><\/span> <\/p>\n<h3> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Budget<\/span><\/span><\/h3>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">The budget available will vary depending on the expertise of the agency, the elements of the project in the scope of work, and the specific roles and tasks finally allocated, but it is estimated at between &euro;10.000 and &euro;40.000 for the duration of the campaign. Exact budget figures will be decided during the second step of the selection process.<\/span><\/span> <\/p>\n<h3> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\"><ins>Selection process: first step<\/ins><\/span><\/span><\/h3>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Agencies interested in applying are invited to send:<\/span><\/span> <\/p>\n<ul>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">A presentation of the company and CVs of staff planned to be assigned to the action;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">A portfolio of previous work conducted \/ clients;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">A concept note of maximum 1-2 pages in length outlining the direction a communication plan for the ECI should take;<\/span><\/span><\/li>\n<li> \t\t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">An indicative financial request for the implementation of a strategy based on such concept note. This may be formulated either in modules (with different communication elements\/tools assigned to a cost) or as an indicative cost-bracket.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Documentation should be sent by January 20<small>th<\/small> to: <a href=\"mailto:info@euroalter.com?subject=ECI%20Communication%20Agency\">info@euroalter.com<\/a> and <a href=\"mailto:info@mediainitiative.eu ?subject=ECI%20Communication%20Agency\">info@mediainitiative.eu<\/a> with &ldquo;<ins>ECI Communication Agency<\/ins>&rdquo; in the message subject line.<\/span><\/span><\/p>\n<div style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">\n<h3> \t\t<span style=\"font-size: 12px;\"><ins>Selection process: second step<\/ins><\/span><\/h3>\n<\/p><\/div>\n<p> <span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">One or two agencies will be selected to undergo a period of consultation with key stakeholders, ECI staff members, and some members of the country teams in order to understand the make-up and needs of the campaign. Following this consultation, each agency will present a fully detailed proposal for the elements of the campaign for which it has applied.<br \/> This procedure will be conducted with agencies in which we have full confidence, and we foresee it leading to commissioning the implementation of the plan presented. Should the proposal not be deemed satisfactory and rejected, however, the agency will receive &euro;500 in reimbursement for the work put in during the consultation and plan-development phase.<br \/> European Alternatives expects all interested companies \/ individual experts to take all these requirements into account but also feel free to provide any supporting documentation or other additional proposals that will allow the ECI Initiators and Partners to implement the transnational online and off-line campaign.<\/p>\n<p> For questions and any further information about this call, you can write to: <a href=\"mailto:info@mediainitiative.eu?subject=Info%20-%20ECI%20Communication%20Agency\">info@mediainitiative.eu<\/a><br \/> We kindly ask you to be as precise and brief as possible.<\/span><\/span><\/p>\n<h3 style=\"text-align: center;\"> \t<span style=\"font-size:12px;\"><span style=\"font-family: 'lucida sans unicode', 'lucida grande', sans-serif;\">Thank you in advance for your interest and participation!<\/span><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Background European Alternatives is a transnational citizens&rsquo; organisation active throughout Europe to promote democracy, equality and culture beyond the nation state. European Alternatives, together with&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[111],"class_list":["post-1823","post","type-post","status-publish","format-standard","hentry","category-transeuropa-network","tag-media-freedom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call for Expression of Interest: Integrated Communication Agency - European Alternatives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call for Expression of Interest: Integrated Communication Agency - European Alternatives\" \/>\n<meta property=\"og:description\" content=\"Background European Alternatives is a transnational citizens&rsquo; organisation active throughout Europe to promote democracy, equality and culture beyond the nation state. European Alternatives, together with&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"European Alternatives\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-09T17:53:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg\" \/>\n<meta name=\"author\" content=\"Marta Cillero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Cillero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/\",\"url\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/\",\"name\":\"Call for Expression of Interest: Integrated Communication Agency - European Alternatives\",\"isPartOf\":{\"@id\":\"https:\/\/euroalter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg\",\"datePublished\":\"2013-01-09T17:53:40+00:00\",\"author\":{\"@id\":\"https:\/\/euroalter.com\/#\/schema\/person\/22a482000088767ac51a1e6286c8ad2b\"},\"breadcrumb\":{\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage\",\"url\":\"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg\",\"contentUrl\":\"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/euroalter.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Call for Expression of Interest: Integrated Communication Agency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/euroalter.com\/#website\",\"url\":\"https:\/\/euroalter.com\/\",\"name\":\"European Alternatives\",\"description\":\"Democracy, Equality and Culture beyond the nation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/euroalter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/euroalter.com\/#\/schema\/person\/22a482000088767ac51a1e6286c8ad2b\",\"name\":\"Marta Cillero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/euroalter.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e23f0c5351248c4771d9928f748b58d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e23f0c5351248c4771d9928f748b58d?s=96&d=mm&r=g\",\"caption\":\"Marta Cillero\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call for Expression of Interest: Integrated Communication Agency - European Alternatives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/","og_locale":"it_IT","og_type":"article","og_title":"Call for Expression of Interest: Integrated Communication Agency - European Alternatives","og_description":"Background European Alternatives is a transnational citizens&rsquo; organisation active throughout Europe to promote democracy, equality and culture beyond the nation state. European Alternatives, together with&hellip;","og_url":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/","og_site_name":"European Alternatives","article_published_time":"2013-01-09T17:53:40+00:00","og_image":[{"url":"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg","type":"","width":"","height":""}],"author":"Marta Cillero","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marta Cillero","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/","url":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/","name":"Call for Expression of Interest: Integrated Communication Agency - European Alternatives","isPartOf":{"@id":"https:\/\/euroalter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage"},"image":{"@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg","datePublished":"2013-01-09T17:53:40+00:00","author":{"@id":"https:\/\/euroalter.com\/#\/schema\/person\/22a482000088767ac51a1e6286c8ad2b"},"breadcrumb":{"@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#primaryimage","url":"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg","contentUrl":"https:\/\/euroalter.com\/images\/article_uploads\/EIMPvertical.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/euroalter.com\/call-for-expression-of-interest-integrated-communication-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/euroalter.com\/it\/"},{"@type":"ListItem","position":2,"name":"Call for Expression of Interest: Integrated Communication Agency"}]},{"@type":"WebSite","@id":"https:\/\/euroalter.com\/#website","url":"https:\/\/euroalter.com\/","name":"European Alternatives","description":"Democracy, Equality and Culture beyond the nation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/euroalter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/euroalter.com\/#\/schema\/person\/22a482000088767ac51a1e6286c8ad2b","name":"Marta Cillero","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/euroalter.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e23f0c5351248c4771d9928f748b58d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e23f0c5351248c4771d9928f748b58d?s=96&d=mm&r=g","caption":"Marta Cillero"}}]}},"_links":{"self":[{"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/posts\/1823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/comments?post=1823"}],"version-history":[{"count":0,"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/posts\/1823\/revisions"}],"wp:attachment":[{"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/media?parent=1823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/categories?post=1823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroalter.com\/it\/wp-json\/wp\/v2\/tags?post=1823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}