LIVE AND LEARN

You may remember we invited people to share their stories on how they cope with making a living. This is the first post starting to analyse the findings from this research, starting with how important young people value finding a place…

Creating imaginary characters

We know that identifying different types of unmet needs and capabilities can make use of customer segmentation techniques. But how about combining the data to reveal new needs & patterns, could these help create personas or characters people could relate…